UFC crypto is a new type of gambling venture that allows users to place bets on MMA and mixed martial arts fights. In addition to UFC fights, this betting venture also provides users with the opportunity to wager on a wide array of MMA leagues and events.
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One of the most renowned mixed martial arts organizations in the world, the Ultimate Fighting Championship (UFC), has signed a long-term sponsorship deal with blockchain firm VeChain. The multi-year agreement, which is believed to be worth $100 million, is described as a “first-of-its-kind” partnership and marks VeChain’s first foray into sports.
As part of the agreement, VeChain will receive “unprecedented integration” into key UFC assets, including live events, broadcast features, and in-arena promotion, as well as original content distributed through UFC’s digital and social media channels. In addition to VeChain’s logo appearing in the UFC Octagon, the company will own title rights to fighter rankings displayed at UFC events.
VeChain is a layer one public blockchain that specializes in supply chain management and business processes. It has partnered with governments and companies such as Walmart and Bayer to advance the adoption of blockchain technology in their operations.
The UFC has been a major player in the MMA world for decades and its brand name enjoys global recognition. It is owned by sports and entertainment conglomerate Endeavor and produces MMA events all over the world.
UFC has an extensive roster of top MMA fighters that attracts a large number of fans and followers worldwide. The organization’s live events are aired on pay-per-view and are available to more than 900 million television households around the globe.
Currently, the UFC has more than 625 million fans and 187 million social media followers. Its online and mobile offerings include the official UFC FIGHT PASS(r) streaming service for MMA and other sports, as well as a digital library of more than 650,000 archival UFC videos.
VeChain’s latest partnership with the UFC represents a new stage in the growing use of blockchain technologies for sports and other industries. The partnership is expected to have a significant impact on the industry, according to VeChain co-founder and CEO Sunny Lu.
The partnership will also expand the reach of VeChain’s network across several different verticals. It will allow the company to access new markets and increase its visibility to a wider audience, which can help promote blockchain adoption.
In addition, VeChain’s collaboration with UFC will help raise awareness of the importance of blockchain technology in achieving global objectives such as sustainability and logistics. The partnership will also benefit VeChain’s existing customers in the automotive, medicine, and energy sectors.